BRING YOUR

AUDIENCE

CLOSER

Stock photo of close up of male podcaster, using cellphone recording himself

STRATEGY DRIVES OPPORTUNITY

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STRATEGY DRIVES OPPORTUNITY ✦

FOR CREATORS

UNLOCK NEW REVENUE STREAMS.

PROTECT YOUR INTELLECTUAL PROPERTY.

GENERATE POSITIVE SOCIAL IMPACT AND LONG-TERM PARTNERSHIPS.

Low Shot of Sitting Woman With Curly Hair

FOR brands

BE SEEN, BE HEARD.

GET YOUR MESSAGE INTO THE RIGHT HANDS.

develop INTEGRATION STRATEGIES FOR THE NEW MEDIA LANDSCAPE.

WORK

BUILDING A COMMERCIAL STRATEGY FOR A CREATOR WITH A GLOBAL AUDIENCE OF 30 MILLION.

ROLE: Commercial Strategy // Business Development

CLIENT: Russell Brand

Having built a comedy and film career spanning two decades, Russell Brand has cultivated a massive global audience across numerous new media channels.

The objective was two-fold; to effectively monetise existing digital content, and to procure new commercial opportunities via audio and video streaming platforms, subscription offerings and live tours and appearances.

Qualitative and quantitative audience research enabled clear segmentation and worked to identify suitable trade verticals. Broader market evaluation involved in-depth discovery sessions with advertisers, and some of the world’s most influential YouTube and podcast creators, leading to successful contract negotiations with media owners, streaming platforms and brand partners.

INCREASING VISITATION TO AN ICONIC SHOPPING PRECINCT POST-PANDEMIC.

ROLE: Campaign Strategy // Producer

CLIENT: Chapel Street Precinct, Melbourne

TALENT: Kate Langbroek

The world over, high street traders struggled to get back on their feet post-Covid. No exception was Chapel Street, Australia’s largest retail and hospitality destination, where visitation dwindled in the months after lockdown.

The objective was to increase footfall to support local traders; our approach was anchored in rediscovering Chapel Street, encouraging Australians to fall back in love with in-person shopping and dining out.

With beloved Australian media personality, Kate Langbroek, returning home to Melbourne after a well-publicised two-year stint in Italy, we leveraged Kate’s homecoming as part of an integrated 360° campaign.

Kate’s rediscovery of Chapel Street became one of the highest performing campaigns for the precinct, driving out-sized channel engagement and earned media coverage, leading to visitation to help local traders back on their feet.

SHAPING THE FUTURE OF HEALTHCARE IN A DEVELOPING COUNTRY.

ROLE: Partnership Strategy // Artist Representation

CLIENT: The Natural Lifestylist

The Vian Healthcare Summit in Tbilisi, Georgia, brought together leading thinkers and practitioners including clinicians, mental health professionals and academics, to discuss new approaches to healthcare in a country disrupted by recent conflict.

Tony Riddle is a natural lifestyle coach, author and record-breaking barefoot endurance athlete.

A trailblazer within the field of natural movement and lifestyle, Tony is the creator of the Natural Lifestyle Philosophy which encourages modern urbanites to reconnect with certain innate, wild behaviours in order to increase physical, emotional, social and spiritual wellness.

Over three days, Tony’s keynote and workshop sessions were translated into local language and gained earned media coverage across national news services.

GROWING SPONSORSHIP INVESTMENT 10X YEAR-ON-YEAR.

ROLE: Sponsorship Strategy // Business Development

CLIENT: Russell Brand // Community Festival, UK

Community Festival began life in 2022 as a single-day event for 1500 attendees on a greenfield site in Hay-on-Wye, Wales. In its second year, the event expanded to a 3-day camping festival for 5000 attendees, quickly impacting the UK wellness scene.

Vegan food, alcohol-free, and drawing pioneers including Wim Hof and Vandana Shiva, Community Festival attracts a socially conscious crowd searching for physical and mental wellbeing and spiritual connection.

Through effective procurement of sponsorship partners, we not only exceeded financial targets for Community, but added to the on-site guest experience through integrated stage programming and partner activations, and to the global audience experience, through extensive digital content captured throughout the festival.

STRATEGY DRIVES OPPORTUNITY

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STRATEGY DRIVES OPPORTUNITY ✦

The Gathering

Kane Dempsey

Managing Director | Co-Founder
Commercially-minded and with a make-it-happen approach, Kane has worked with media publishers, creative talent and rights holders worldwide for 20 years. Launching Gathering Media in 2020, Kane’s acumen encompasses commercial strategy and business development, with a focus on digital content distribution and monetisation, brand partnerships, and intellectual property licensing.
Nick Daly

Content Director | Co-Founder
Nick has a knack for developing top-tier talent and creating engaging content, bringing over 20 years of experience in media programming and production. Having launched flagship radio shows alongside Chris Evans, Graham Norton and Christian O’Connell, Nick brings big energy, creative thinking and a proven track record of delivering standout media projects.
Dan Turner

Digital Content Producer
With formal training in photography for editorial and advertising, Dan is passionate about all forms of creative expression. As video-ninja-in-residence, Dan leverages his keen creative eye and deep understanding of the digital landscape to craft compelling stories that resonate with audiences, delivering content infused with flair.
Ciara Wise

Production Coordinator
Bringing a wealth of experience from her previous role as personal assistant to the stars, Ciara excels in talent coordination. With meticulous planning, scheduling and attention to detail, Ciara’s enthusiasm for content creation and commitment to audience engagement, ensures that every project is executed with precision.
Michelle Fifi

Client Relationship Manager
With a strategic mindset and a passion for community-driven marketing, Michelle has dedicated over a decade to helping brands forge meaningful connections with their audiences. Her expertise spans brand development, customer experience, and digital marketing across various sectors, including creative media, retail, health and wellness, events, and hospitality.
Alasdair Cooper

Digital Content Producer
Editing wizard Alasdair brings his sharp skills in video editing and post-production to every project. His attention to detail and passion for storytelling combine to create dynamic sound designs that enhance visual content and captivate. Alasdair’s expertise in building creative assets ensures that each production meets the highest standards.